Webcasting vs. Web Conferencing: What is the difference?

Posted by Shirley Al-Jarani on March 8, 2012 at 11:30 AM

The terms Webcasting, Web Conferencing, Webinars, and Streaming Media  seem to be used interchangeably at times.  However, they are unique yet similar options for getting your organization's message out.   

What is Webcasting?

Webcawebcast graphicsting, a media presentation distributed over the Internet using streaming media technology,  is a “one-to-many” option best for presenting live video, audio, and slides to a large online audience watching and listening.    For example, a non-profit agency  is having a conference that it wants to be broadcast publicly.   They would use a webcast to allow as many people as possible to be able to view the proceedings. 


What is Web Conferencing?

webConference graphicWeb Conferencing, often referred to as a webinar,  is a  “one-to-one” option using web-based software platforms such as Webex, Adobe Connect, and Microsoft Live Meeting to enable small groups of people to meet online. Participants typically use the web-conferencing software to collaborate on documents or view slides while talking via telephone conference call.  For example,  a non-profit agency is having a training session with their regional offices.  They would use Web Conferencing to invite their staff to an on-line meeting where training can take place and ideas can be shared.