Mock-Live Webcasting

Steve Wattenmaker on January 15, 2015 at 10:04 AM

ist2_2487668_studio_crew_1The term “mock live” sounds like something out of a zombie movie, right? In fact, the term defines a smart and more controlled method of reaching a webcast audience.

Webcasts are most often associated in our minds with live events – government hearings, sports, college lectures, trainings, etc. Live webcasting also has evolved into a widely used tool for organizations to communicate with their members or constituents: association’s webcast conference sessions and speeches. CEOs or executive directors use webcasting to reach employees, memberships, or the news media.

Live webcasts – like live TV programs – are a way to appear before an audience who has tuned in at an advertised time. A live webcast event can generate excitement that canned website videos or YouTube postings fails to capture. On the other hand, with live webcasts comes the risk that a presenter may misspeak or afterward discover a mistake in a slide that accompanied the webcast.

A mock-live webcast retains all of the immediacy of a live webcast, but mitigates those risks. How does it work?

A mock-live webcast begins with announcing or advertising the webcast at a specific date and time. In advance of the date, the presenter makes a video recording just as if she or he were webcasting live. However, during the recording the presenter has the opportunity to record another take to improve a sentence or express a particular thought. After the recording is completed, the presenter can review the entire video and suggest further video editing. Once the presentation and slides are letter perfect they are queued up for webcasting at the appointed date and time. If a participant tunes in late they enter the webcast in progress – just as if it were actually live.

If a question and answer period following the presentation is part of the webcast program, participants and presenter then can be brought together live in a variety of ways: a text chat within the webcast window, Q&A via a dial-in conference call bridge, or even voice over computer (VOIP).

When a webcast needs to capture the feeling of a live event – but still be closely scrutinized in advance – mock live may be your best solution.

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